HighStreet

How shopping centres can innovate and save the high street

I have realised over the years that most people are no longer satisfied with simply buying goods and services. They expect engaging experiences and want shopping to be fun. Entertainment is playing an important role in the customer journey through concepts like gamification and pop-up shops for instance, but it seems that not everyone is taking advantage of this. Almost everywhere in the world shopping centres are currently revamping or downsizing to survive. Full story: http://econsultancy.com/uk/blog/11151-how-shopping-centres-can-innovate-and-save-the-high-street

High Street Hangout

Why the high street needs the internet

Last year Mary Portas released 'The Portas Review', which set out her recommendations for reviving the high streets of Britain's towns and cities. As we said at the time , she seemed to have a blind spot as far as the role of the internet and digital technology is concerned. In fact, the report said that the internet 'is one of the key threats to retail on our high streets'. We see it differently: the internet is vital to the future of the high street. In our new report, 'How the Internet can save the High Street' , (free for Bronze members upwards) we explore how digital technology can be used to drive footfall to the high street, and to enhance the in-store experience for consumers. Here are a few highlights from the report.... Consumer trends The internet is not going away, so retailers need to adapt to changing consumer behaviour, or face losing business to savvier competitors. The growth of e-commerce, as well as smartphone penetr…

Ashley Friedlein @AshleyFriedlein

My first time moderating a Google Hangout: @Econsultancy hosts #mobilesaveshighstreet this Fri http://t.co/nw7PMTUT #iwe
12 November 2012 04:12 pm

Sainsbury's 'Scan & Go' mobile app is too slow

Sainsbury’s has begun testing a new ‘ Scan & Go ’ smartphone app that allows customers to scan items as they shop rather than at the till. The app syncs with your Nectar card so at the checkout you simply swipe your card and it registers all the items you have scanned. Payment is then made in the normal way. Scan & Go is currently being trialled with a limited number of Nectar cardholders at two Local stores in London and a supermarket in Hampshire. By David Moth Full story: http://econsultancy.com/uk/blog/11129-sainsbury-s-scan-go-mobile-app-is-too-slow

The BLN @The_BLN

RT @RyanSommerHQ: @The_BLN Survie on High St thru mobile: http://t.co/Z7KDFacB Live discussion on Twitter starts at 1pm! #mobilesaveshi ...
16 November 2012 11:17 am

Which were the best mobile innovations of 2012?

It's been a great year for innovation in mobile, with brands embracing new technologies to try and find different ways of engaging with consumers. Location-based services, social tools and augmented reality apps have been among the most prominent trends, and there have also been some interesting developments in mobile payments and m-commerce. To round-up some of the most impressive examples of mobile innovation from 2012 I asked several brands and agencies for their input. By David Moth Full story: http://econsultancy.com/uk/blog/11131-which-were-the-best-mobile-innovations-of-2012

Mike Butcher @mikebutcher

RT @Econsultancy: Help the high street through mobile! @Econsultancy hosts #mobilesaveshighstreet this Fri http://t.co/yQV322ps #iwe CC: @mikebutcher
12 November 2012 01:23 pm

glue Isobar @glueisobar

Get ready, 1pm today #mobilesaveshighstreet Google Hangout http://t.co/Vy9rVuDa. With our very own @timmcdunn of @isobarmobile #IWE
16 November 2012 10:56 am

Techcrunch: Younger Shoppers Increasingly Using Mobiles To Buy And Compare

The rising star of mulitchannel retail is mobile, according to a survey of U.S. and U.K. consumers conducted by a digital marketing group Econsultancy . It’s not a particularly surprising finding — given the capabilities and pervasiveness of today’s smartphones — but the findings underline the expanding role mobiles are playing in shoppers’ lives. While the proportion of consumers actually using a mobile to make a purchase remains a minority — just 28% of U.S. and 25% of U.K. respondents said they have done so in the 2012 survey — this group of m-payers is growing rapidly, having doubled since the 2011 survey when the proportions were 12% and 13% respectively.

Business First @BusinessFirst7

RT @glueisobar: Get ready, 1pm today #mobilesaveshighstreet Google Hangout http://t.co/Vy9rVuDa. With our very own @timmcdunn of @isobar ...
16 November 2012 10:55 am

Better Than Paper @betterthanpaper

RT @Econsultancy Can #Mobile save the High Street? #mobilesaveshighstreet http://t.co/z3QD6myj
16 November 2012 10:56 am

Lee Mabey @lmabeyofficial

RT @Econsultancy: Join us via YouTube at 1pm today for: Can Mobile Save the High Street? http://t.co/yQV322ps live panel #mobilesaveshi ...
16 November 2012 10:55 am

Hitachi Consulting @HitachiUK

Have you used your mobile whilst shopping to compare prices and research your purchases? #mobilesaveshighstreet
16 November 2012 10:55 am

Mark Pritchard @markpritchardUK

RT @Natternation: Talk to @B60uk : "Implementing a mobile strategy pays off in a matter of weeks!" #MobileSavesHighstreet #iwe @Econsult ...
16 November 2012 05:43 pm

kelvin newman @kelvinnewman

Rt @RyanSommerHQ can mobile save the highstreet http://t.co/7ZcSLhR4 #mobilesaveshighstreet #IWE”
09 November 2012 06:03 pm

E-commerce now more popular than high street shopping: report

UK consumers are more likely to use e-commerce than make a trip to a brick-and-mortar store, according to new research from Tealeaf . A survey of 2,071 adults found that when it comes to making a retail purchase the use of a laptop or desktop computer (83%) actually beats trips to a store (81%). The difference is most noticeable among respondents aged 34-44 where the difference was 85% to 78% in favour of e-commerce. It should be noted that the survey was carried out online, but the results have been weighted to try and eliminate any sample bias. ...for more click through to the Econsultancy blog. David Moth is a Senior Reporter at Econsultancy. You can follow him on Twitter or Google+ .

Paul Harrigan @drpaulharrigan

RT @JonathanLloyd: Google dude: "20% desktop searches have a location, jumps to 40% when on mobile" #Mobilesaveshighstreet
16 November 2012 05:43 pm

Matt Ballantine @ballantine70

Those who attended #mobilesaveshighstreet might find my recent blog article of interest: http://t.co/fNn5gzL9
16 November 2012 05:44 pm

Stephen Collins Guardian Weekend Cartoon

Matt Stannard @matt_4ps

@James_Cornwall or a site which is device independent that is it uses the viewport to render correctly on all devices #mobilesaveshighstreet
16 November 2012 05:43 pm

Mary Meeker's Mobile Forecast: 3 Critical Marketing Insights

Excerpts from Inc. Former analyst and now VC Mary Meeker gave an unexpected mid-year update on Internet trends. Here are three you can't afford to ignore. Every year, former equity analyst and current venture capitalist Mary Meeker offers an in-depth look at Internet statistics and the meaning they have for the tech industry. But on Monday she gave an unexpected mid-year update largely focused on the mobile market and the speed at which it is changing. Here are three points from her presentation that should be important to any entrepreneur, whether in the tech sector or not. 1. Mobile will bury the PC. 2. You cannot ignore tablets. 3. "i" isn't enough. A common mobile strategy you can see in the market is the focus on all things Apple. Walk into any electronics store and you will see racks, if not aisles, devoted to iThings. A big reason is the ability to address a large group of users with a small set of designs. The same is true for app design, where ski…

Gillian Caughey @gillian_caughey

can digital save the high street? @Econsultancy hosts #mobilesaveshighstreet this Fri http://t.co/4tXWNCTC @wearesnook @maryportas
12 November 2012 01:56 pm

IC tomorrow @ICtomorrow

RT @ryansommerhq: http://t.co/KqbgqTnr #mobilesaveshighstreet #IWE via @Econsultancy
09 November 2012 05:31 pm